On Hypnochem 1897

I have posted several posts about Hypnokai in the past two days. I found that there is very little knowledge about this product in the forum. Let me do some popular science
1. First of all< !Milk!Powder!> Nutrients.
Among the optional nutrients, the most important are the following three: the amount of DHA, lactoferrin, and MFGM.
In addition to nutrients, the most important thing is actually food safety and quality control. How to control the three major food safety indicators of foreign matter/microorganisms/contaminants - Neither foreign matter nor microorganisms can be completely guaranteed by detection. The key lies in the control of the production line. The key to pollutants is that they are not regulated by national regulations, but the European Union has legislated to limit several new pollutants.

2. Gradually appear in the public eye
On June 30, the national authoritative media CCTV News launched the live broadcast of overseas traceability of imported milk powder brands for the first time, in-depth The Netherlands, the core area of ​​the European dairy industry, shows Chinese consumers the "intensive farming" of the Dutch dairy industry and the strict entire industry chain of Hepnokai 1897, a high-end milk powder brand owned by Ausnutria, in the century-old pasture and production workshop. Quality control system.
It is reported that this event is CCTV News’s first live broadcast of overseas milk source tracing, focusing on the golden milk source of the Netherlands, which is also the location of the Hypnokai 1897 production and manufacturing center. It is intuitive , transparently showing the entire process of Hypnokai 1897 from milk source to finished product. Under the lens of CCTV News, Lang Lang, Gina and his wife and thousands of netizens witnessed the fully automated industrial chain of Hypnokai 1897 from pasture to canning - the rich pasture of the golden milk source and the tranquility of the Holstein meritorious mother cow. Life, modern milking equipment, "mobile testing laboratories", etc., jointly ensure the quality and safety of Haipu Nokai 1897 milk powder.

While CCTV News was live broadcast in the Netherlands, Hepnokai held a celebration ceremony for "exports of milk powder to China exceeded 75 million cans". Yan Shupeng, representative of the Chinese Embassy in the Netherlands, and Pieter Vandrager, former senior policy adviser to the Ministry of Agriculture, Nature and Food Quality of the Netherlands, expressed their high recognition of Hepnokai's long-term outstanding performance in the Dutch dairy industry and the achievements of related brands in the Chinese market, and said Hypnokai 1897's strict selection of milk sources and ultimate pursuit of quality have made outstanding contributions to the standard construction and development of the Dutch dairy industry. Bartle van der Meer, executive director of Ausnutria Dairy Co., Ltd., said: "We welcome more Chinese consumers to pay attention to the strict production process and excellence in quality of the Dutch dairy industry, to explore the source of quality and pursue excellence together."< /span>

△Hipnuokai held a celebration ceremony for "exports of milk powder to China exceeded 75 million cans". From left to right: Wu Shaohong, executive director of Aoyou Dairy Co., Ltd.; Director Bartle van der Meer, international piano masters Lang Lang and Gina, representative of the Chinese Embassy in the Netherlands Yan Shupeng, and former senior policy advisor of the Ministry of Agriculture, Nature and Food Quality of the Netherlands Pieter Vandrager

Faced with the new demands of consumers, CCTV News joined hands with Hepnokai 1897 to provide a positive response to the milk selection standards of new generation parents. Before the traceability began, Lang Lang and The Gina couple received countless questions from parents of the new generation, involving ranches, dairy cows, factories, research and development, etc. During the live broadcast, they conducted a comprehensive and transparent investigation of the entire production chain of Hypnokai 897 based on these questions. Display to answer the confusion of new generation parents, giving them an opportunity to "cloud traceability" and personally check the safety and quality of their babies' food

This. This is an important measure taken by Hypnokai 1897 to proactively cater to the market trend of transparency in the entire industry chain and quality being king. It shows that it adheres to the fundamentals of high quality and product innovation amid industry changes, and is committed to providing consumers with better products and services. The determination and confidence not only allow the brand to complete an open communication with consumers, but also enable dairy manufacturing standards to resonate with consumer needs, providing a huge impetus for promoting the upgrading of industry chain standards on the supply side. < /p>

Currently, milk powder brands in the Chinese market are not only facing the pressure of market contraction and changes in consumer demand, but also facing the industry's major test of new national standards and secondary formula registration. Experts judge that comprehensive strength with quality as the core will become the key to winning the competition, and both domestic and imported milk powder will be put in the spotlight without distinction.

In the view of Hypnokai 1897, meeting regulatory standards is only the starting point, and more importantly, it is to provide refined nutrition solutions for mother and baby families. Hypnoka 1897 has been in the dairy production process for 126 years has always been committed to the exploration and research of better maternal and infant nutrition. After entering the Chinese market, Hypnokai 1897 has cooperated with top universities such as Peking University and advanced scientific research institutions to carry out industry-university-research cooperation and fully invest in research on the nutritional needs of Chinese babies in early life. And it continues to iterate and upgrade products based on consumer needs. Wu Shaohong, executive director of Aoyou Dairy Co., Ltd., said: "We should make products with the heart of 'being a parent' and make quality with the standard of 'pursuing better'.. In the future, we will work harder and more actively to listen and study the needs of the new generation of users, so that Hypnokai 1897 can have a ‘growth plan’ that is more in line with the needs of babies’ growth. ”

In this traceability journey, Haipu Nokai 1897, as a representative of the global high-quality dairy brand, accepted the test of CCTV news and the milk selection standards of the new generation of mothers. Challenge, its transparent and confident display has won the trust and support of consumers. More importantly, this traceability live broadcast is also an in-depth exploration of the value judgment of dairy products in the market and consumer value satisfaction: consumers are changing from a single product. The pursuit of quality has shifted to a comprehensive focus on industrial ecology, and the competitive outlook of enterprises has gradually risen from "quality war" to "industrial ecology war".

Undoubtedly, A new round of market reshuffle in the milk powder industry has arrived. The leader in the high-end market in the future must be the practitioner of comprehensive improvement of the entire industry chain. From this point of view, Hepnokai 1897 is already at the forefront of the industry.

3.The European dairy industry looks to the Netherlands, and the Dutch dairy industry looks to Heipu.”

According to Chinese customs statistics, 7 of every 10 cans of imported milk powder come from Europe. Among them, the Netherlands has become a high-quality representative of the European dairy industry by virtue of its unique ecological environment and world-leading dairy research capabilities. It enjoys a prominent reputation in the global dairy industry and once became one of the major importers of milk powder in the Chinese dairy market. The successful experience of the Dutch dairy industry has also provided global The development of the dairy industry provides a reference model.

As a well-known local dairy company in the Netherlands, Hypnokai was born in the small town of Ommen in the Netherlands in 1897. It was the first local dairy company to rely on steam power for production. The dairy factory officially began operating a professional milk powder production line in 1938, becoming one of the earliest infant formula manufacturers in the world. It has a long history of 126 years and has participated in and witnessed the prosperity of the Dutch dairy industry for more than a hundred years. develop.

As early as 2011, Aoyou (the parent company of Kabrita) acquired the century-old Dutch dairy company Hepnoka and Pastures, milk sources, R&D, processes, technologies, etc. have been successfully grafted. In 2022, Ausnutria, which already holds the basic resources of the world's leading industrial chain, once again announced the acquisition of Amalthea Group, a well-known Dutch sheep cheese company, achieving nearly 50% of the high-quality Dutch market. Control of raw milk to ensure high-quality, stable and sufficient supply of whey for milk powder.

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