Jin Ling Guan’s large-scale protective products have added a new member - Jingci. Attache

Tmall Jinlingguan official flagship store recently launched a new product called Zhenhujingci infant formula milk, which attracted everyone's attention.

This milk powder is the industry’s first organic and fully nutritious scientific formula milk powder. It is positioned as a super high-end+ and contains 20 times double probiotics and 18 kinds of brain nutrition groups. , organic HMOs, lactoferrin and other 56 kinds of essence and comprehensive nutrition to help babies aged 0-36 months grow in an all-round way.

Milk source: Limited Hulunbuir Fresh Organic A2 Raw Milk< /p>

“For a good can of milk powder, milk source is the cornerstone.” ​Jinlingguan Preserve Jingzhi selects the best milk sources, and the selection is limited to the world-recognized golden milk source belt of Hulunbuir at 48° north latitude. Here there are fertile black soil and more than 120 kinds of pastures growing naturally, providing high-quality organic nutrition for dairy cows.

Through strict screening and testing, Yili provides Jinlingguan Zhenhujingci with fresh organic A2 raw milk, which only contains A2 β-casein. It is more suitable for the baby's gastrointestinal tract, reduces gastrointestinal discomfort, and helps the baby's digestion and absorption.

At the same time, it has passed 9 strict control standards, and the entire chain is organically traceable, and has obtained double organic certification from China and the EU, truly ensuring milk powder from the source. of high quality.

Formula: comprehensive nutrition and easy to absorb

Jinlingguan Zhenhu Jingci creates an organic and fully nutritious scientific formula, adding 20 times active probiotics and double prebiotics to protect the baby's intestines; it also contains 5 kinds of organic HMOs breast milk Oligosaccharides, added high-quality lactoferrin, organic active protein OPN and patented nucleotide combination provide comprehensive nutritional protection for babies.

This milk powder also pays special attention to brain nutrition, adding 18 kinds of active brain nutrition groups, including "DHA+ARA+milk fat globule membrane+rutogen bird's nest acid+ The superior brain nutrition formula of "cephalin complex" can comprehensively support the baby's intellectual development in early life. in,The added amounts of DHA and ARA are higher than other infant milk formulas on the market. Taking Stage 3 as an example, the DHA content is 96mg/100g.

In terms of tier division, the Golden Collar Crown Treasure Essence Gift is currently divided into 3 tiers, namely 1st tier, 2nd tier, and 3rd tier, which can satisfy 0-36 Nutritional needs of month-old babies.

Zhenhu is a major single product of Jinlingguan. Zhenhu completed the milk source upgrade last year. That is, all of them are A2 milk source, which is a big deal! There are currently three types of milk powder, namely, Zhenhu, Zhenhu Platinum, andZhenhu Jingci.

Golden Lingguan Zhenzhu, sales volume TOP1, the advantage lies in A2raw milk & the first super third generation OPO& Dual active probiotics & active protein OPN & patented nucleotide combination & milk fat globule membrane & milk-derived bird's nest acid.

Zhenhu Platinum: The first HMO milk powder for children, the advantage lies in A2raw milk&The first HMO&< /span>Rare lactoferrin&Super third generationOPO

Preservation Essence: Complete nutritional formula, advantages YuTianci organic&comprehensive nutrition&20 times probiotics&topped with DHA&excellent daily iron Protein&18 species active brain nutrition group.

Talk about the trend of infant formula milk: the era of quality improvement

There are three things in this world that others cannot grab One of the things that went away was the food that went into the stomach. Many new-generation mothers also pay more attention to comprehensive nutrition and scientific feeding. Especially when purchasing milk powder for their babies, they are more inclined to regard comprehensive nutrition as a standard requirement for choosing baby rations.

In recent years, with the upgrading of the quality of infant formula, the trend of high-end infant formula has been obvious. Generally speaking, high-end infant formula has a rich milk aroma, high palatability and rich nutrition.

Infant formula milk powder has entered the era of "quality improvement", and the addition of several high-end ingredients will make it high-end and expensive... span>

For example, the two HMO raw materials officially approved in October 2023, namely 2'-fucosyllactose (2'FL) and lactose-N -LNnT will continue to be the focus of a new round of formula upgrades.

Also, ingredients that have been very popular in recent years include OPO (1,3-dioleic acid-2-palmitic acid triglyceride), Lactoferrin and prebiotics are also the focus of dairy companies to improve the quality of milk powder.

Also, the important competitiveness of the DHA ingredient that has always been out of the circle is not whether it is added, but the level of addition.

The editor boldly predicts that in the future or even for a long time, after adding these high-quality ingredients to infant formula milk powder, compared with traditional formula milk powder, parents will They are more inclined to buy high-end and super-premium infant formula.

Trademark label：Jin Ling Guan’s large-scale protective products have added a new member - Jingci. Attache