Aitami, the choice of “formula party” parents

Hello everyone, I am your Hankou civilian Lin Feng:

With the development of China's maternal and infant industry, the milk powder category has become "half of the industry" . In recent years, new parents’ choices of milk powder brands and products have quietly changed. This change has not only pushed back the upgrade of milk powder brands, but also promoted the iteration of the entire industry chain. In this trend, Aptamil 3 segment has become the first choice for ingredient-loving parents due to its excellent ingredient ratio.

"Ingredients" and "Formula" are labels that Chinese parents often attach to when purchasing milk powder. People pay more attention to the nutritional content of milk powder and are more meticulous and scientific when choosing products. According to a 2022 iResearch data report, among Chinese mothers and infants, the proportion of parents who consider diverse and high nutritional content when buying milk powder for their children is as high as 54.6%. Specifically, milk powder containing lactoferrin, DHA, hydrolyzed protein/small molecules, probiotics, OPO and other nutrients are more popular. This shows that in the past, parents paid more attention to the quantity of ingredients when choosing infant formula, and believed that milk powder with many ingredients and high content was good milk powder.

However, with With the deepening of brand education and the diversification of information channels for new generation parents, everyone has gradually realized that what is more important than "more ingredients" is the scientific ratio of ingredients. In short, the more ingredients, the better, nor the higher the content, but the scientific golden ratio must be followed. Only when different ingredients synergize and gain each other can the effects of nutritional ingredients be maximized. This "proportion concept" has been deepened in education in the nutritional category, and has also become a higher requirement for parents who are "ingredient parties", and use this as a guiding concept to choose milk powder for their babies.

Based on detailed insights into the needs and cognitive changes of the new generation of parents, the Aptamil brand launched Zhuocui in August 2023 on the occasion of its tenth anniversary of entering the Chinese market. 3 upgraded version - Zhuao 3. At present, this milk powder has been rolled out across the market and has gained favor and recognition from many consumers. Aptamil 3 stage not only upgrades the nutritional ingredients, but also pays special attention to scientific proportions to meet the high requirements of parents for high-quality nutrition.

The upgraded version of Zhuo Cui 3 is rich in key nutrients such as DHA, lactoferrin, and probiotics. Through scientific proportioning, these ingredients can cooperate with each other in the baby's body to provide comprehensive nutritional support and promote the baby's growth and development. grow healthy. This scientific formula design not only meets the nutritional needs of babies, but also meets the requirements of the new generation of parents for the "rich ingredients" of milk powder.

The latest positive value is 618 During the Shopping Festival, as a dad who loves ingredients, I am also planning to stock up on some high-quality milk powder for my baby. Among the dazzling array of milk powder brands, Aptamil 3 is undoubtedly my first choice. Not only because of its scientific ingredient ratio, but also because of its excellent reputation and high recognition by consumers. During the 618 period, many e-commerce platforms will have strong discounts and promotions. This is the best time for us to purchase milk powder. I plan to take this opportunity to buy a few more cans of Aptamil 3-stage to provide my baby with continuous high-quality nutrition.

In short, Aptamil 3 segment has become the first choice for parents of ingredient-savvy parents with its excellent ingredient ratio and scientific nutritional design. With the continuous development of the maternal and infant industry and changes in consumer demands, Aptamil will continue to adhere to the scientific formula concept to provide better nutritional support for babies and meet the expectations and needs of the new generation of parents. Take advantage of the 618 opportunity to stock up on some high-quality milk powder for your baby!

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